TV3 Sony HD Studio Dublin to open before the end of 2012

TV3 Group today announced a major technology partnership deal with Sony International, who will be providing the latest in High Definition Camera and support equipment for TV3’s new HD studio.

The new studio which is nearing completion at it Ballymount headquarters and should be opened before the end of the year, the 500 square metre building is a state-of-the art purpose which TV3 say will be “Ireland’s biggest purpose-built TV studio”. Today, as part of the multi-year deal with Sony, the studio has been named the Sony HD Studio Dublin”.

The Sony HD Studio, Dublin will be used by TV3 to enhance its current studio output (on shows such as Ireland Am, Tonight with Vincent Browne and Take Me Out) as well as playing a huge part in the production and creation of a raft of new shows for the TV3 schedule.

In a now very competitive market in Ireland TV3 says that the facility will be available for independent producers in Ireland, as well as international broadcasters and producers.

TV3’s Commercial Director, Pat Kiely, noted the implications that the Sony deal will have on a global scale, as TV3 can now look forward to welcoming international broadcasters and producers to experience the facilities for themselves. It expected that the new studios will create a small number of jobs directly within TV3. With the potential to generate many more freelance positions if independent producers hire the facility.

Ireland is now awash with studios the real issue for TV production in Ireland are two fold:

  1. New tax incentives for high end UK TV productions taken effect in March of 2013, these productions have proved a vital life line for Ireland’s film industry in recent times. It’s unlikely even if changes are made to Ireland’s tax incentives were made would Ireland be competitive enough to still attract the likes of the BBC, SKY or ITV to produce here?
  2. What can be done to encourage productions back into studios rather than empty warehousing which has become standard practice over the past 10 years?

Tom Dowling 2012 image from TV3 website

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Categories: Film and TV

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