New Zealand PM offers mediation over Hobbit

Ireland has been a big player in film production particularly since the introduction of tax incentives, which encouraged many large Hollywood movies here over the past 20 years. It has employed thousands of people directly on various productions plus other industries who benefit substantial are building suppliers, office rentals, hotels, restaurants, car hire and more. Another huge bonus to a major feature movie been produced here is tourism and marketing of Ireland – seen in cinemas and dvd’s around the world .

Another major centre of film production is New Zeeland recently we seen how important the prime minister, John Key viewed the Film Industry to the New Zealand economy. A dispute between film-makers of the Hobbit and an actors’ union had saw Jackson threatening to move the entire production to Eastern Europe. The Prime Minister said “This is a $3-billion industry. It employs a lot of people. It’s great for New Zealand; it’s a great way of marketing New Zealand.”
Prior to that, an online petition was published, signed by 1,200 members of the New Zealand film industry, calling on the union to abandon its efforts and protect the future of the industry.

Given our current economic climate we need to ensure we remain a major player in terms of film production In 2008 the Irish Film Board and PWC carried out a survey which reveals that the Irish audio visual sector was valued at over €557.3 million, employs over 6,000 individuals and represents 0.3% of Gross Domestic Product (GDP).

The whole nature of film making is changing and we must adapt to meet those changes, the recent crisis in New Zealand proves how competitive the industry is and we are but one of many locations seeking these productions. Generous tax incentives are important but just one factor in making that decision.

See article on The Hobbit here, Prime Minister John Key offers mediation in dispute between union and Peter Jackson, who has threatened to shift filming to eastern Europe


Categories: Film and TV

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